WinePlus is our spend-based loyalty rewards program designed to recognize and reward our most valued customers. It tracks both your annual and lifetime spending to unlock exclusive benefits and perks.

You can join WinePlus in three easy ways: by signing up for our email newsletter, by joining one of our wine clubs, or by making a purchase online. From there, you can advance to Silver, Gold, or Platinum status by reaching the required spending thresholds, which are calculated based on eligible purchases over a full calendar year (January 1 – December 31). Eligible purchases include online orders and wine club shipments.

In addition to annual tiers, we track your lifetime spend. Once you reach a lifetime milestone, you unlock permanent status at that tier with no downgrade.

Becoming a WinePlus member is simple. You can join by:

1. Signing up for our email newsletter (no purchase necessary),
2. Joining one of our exclusive wine clubs, or
3. Making a purchase online.

Joining a wine club instantly grants you the corresponding tier and benefits:

1. Inner Circle → Platinum status
2. Seasonal Select → Gold status
3. Legacy Reserve → Silver status

Active wine club members automatically receive their corresponding tier regardless of additional spend. Every dollar you spend — whether through wine club shipments or online purchases — counts toward your status.

WinePlus status is determined by your spending during each calendar year (January 1 – December 31). Spend can be accumulated through wine club shipments and/or making purchases online, including both our core brand and affiliated brands. Your wine club shipments and online orders count toward your total spend and status.

Your status resets each January 1 based on the prior calendar year’s spending.

Once you reach the lifetime spend threshold for a tier, you’ll unlock that status and its benefits permanently.

Your tier status and benefits begin as soon as you qualify — by joining a wine club or reaching the spend amount for a specific tier.

For new members, once you achieve a tier, your status remains active for the remainder of the current calendar year plus 12 additional months. In subsequent years, your tier status resets each January 1 based on your spending from the prior calendar year.

This gives you ample time to enjoy your benefits while continuing to progress to higher tiers.

1. Active wine club members automatically qualify for their club’s tier (Inner Circle = Platinum, Seasonal Select = Gold, Legacy Reserve = Silver).
2. If your wine club membership changes to Cancelled or On Hold, you will lose the associated tier status and benefits.
3. A 3-bottle minimum is required to receive free shipping for Platinum tier and Inner Circle members and $20 flat-rate ground shipping for Gold and Seasonal Select members.